Does my company even need an App?

With Apps seeming to be such small programs, many companies fall under the conclusion that Apps only apply to a small number of businesses across a specific set of industries. After all, Apps are popular for being mobile mediums of social media, media sharing, and of course video game entertainment – all of which seem… Read more »

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Pokemon GO: Branding Vs. Innovation

Ever since Nintendo introduced us to Pokemon in 1997, Pokefans everywhere have dreamt of catching Pokemon in the real world. Nintendo finally turned this dream into reality when they broke away from the confines of gaming consoles and entered the mobile space with Pokemon GO. As most of us already know, Pokemon GO is a… Read more »

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Agile: A Fitting Approach to the Mobile World

Agile: A Fitting Approach to the Mobile World With market revenues growing from $8 billion in 2011 to a predicted $77 billion by 2017, the mobile app industry has piqued the financial interests of so many companies looking to modernize their customer experience. In light of the success stories regarding Amazon and the very recent… Read more »

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User-Friendly Engagement and the 11-Use Cliff

With over a million apps available in the App Store and Google Play, the app ecosystem is currently thriving. Over the past two years companies have scampered to develop apps, hoping that they could claim a piece of this market. Unfortunately, these companies failed to take into account the 11-use cliff that awaits each app… Read more »

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